.png)
PROJECT
JEEP “ORIGINAL COPIES”
Client
Stellantis Middle East / Dubai
Agency
Publicis Middle East / Dubai
OVERVIEW
To remind the world that Jeep is the original, we turned to the people who know it best—our drivers. Instead of showcasing showroom models, we spotlighted customized 4x4s owned by real Jeepers across the Middle East. With over 20,000 passionate owners forming unofficial Jeep clubs and sharing adventures on Instagram, we united their voices into our largest social campaign ever.
By promoting their profiles instead of ours, we transformed everyday Jeepers into micro-influencers and their content into branded storytelling. Templates and soundbites empowered the community to create Reels, while a UGC-driven social film brought it all together. The message was clear: We don’t make Jeep. Our customers do.
AWARDS
The Drum Awards
2 Gold
1 Bronze
Effie Awards
1 Gold
The One Show Awards
1 Merit
Cannes Lions
2 Shortlisted
Dubai Lynx
1 Silver
3 Bronze
6 Shortlisted
PROJECT
RAM “RHO Airlines”
Client
Stellantis Middle East / Dubai
Agency
Publicis Middle East / Dubai
OVERVIEW
Ram Trucks and Publicis Middle East turned the desert into a runway to launch the new RAM RHO 1500 with a bold stunt: RHO Airlines. The immersive airport setup had everything check-in, security, crew—except the plane. The “aircraft” was the RHO 1500 itself, flying for 1.2 seconds off a sand dune.
The Saudi Reporters starred in the prank-turned-activation, with Abdulaziz tricked into boarding the “airline” only to end up airborne in the passenger seat. Fast-paced, cinematic, and full of power, the stunt captured the RHO’s spirit of adventure unexpected, daring, and engineered to push boundaries..
PROJECT
Dodge “cool dads”
Client
Dodge
Agency
Publicis Middle East / Dubai
OVERVIEW
Dodge’s Cool Dads campaign reimagines what it means to be a father behind the wheel. Instead of the usual “dad car” stereotype, the spotlight falls on the Dodge Durango SRT Hellcat—an SUV with seating for seven and up to 710 horsepower. It’s proof that fatherhood doesn’t have to mean slowing down.
The campaign’s films put a bold Dodge-driving dad at the center, sharing parenting wisdom with grit and humor. Torque, timing, and control—mechanical truths turned into life lessons—captured the unapologetic attitude of the brand.
PROJECT
(NOT) FROZEN PIZZA
OVERVIEW
Being labeled as 'fast food' comes with damaging assumptions. Many believe that Pizza Hut pizzas are frozen and not fresh. To prove them wrong, we embraced the stereotype and launched... a frozen pizza. Well, kind of.
Client
Pizza Hut
Agency
Publicis Middle East / Dubai
PROJECT
MADE TO BE FOLLOWED
Client
Shoe Mart
Agency
Fp7 McCann / Dubai
OVERVIEW
To position Shoe Mart as the region’s go-to footwear destination, FP7McCann launched the “Made to Be Followed” campaign—driving store traffic through influencer-led storytelling and brand ambassador partnerships.
The campaign activated a curated network of influencers who shared their favorite Shoe Mart styles across social media, using campaign hashtags and participating in personal interviews to highlight their fashion choices. This created authentic, trend-driven content that encouraged audiences to follow both the styles—and their steps—back to the store.
PROJECT
YOU CAN WITH A RAM
Client
Stellantis Middle East / Dubai
Agency
Publicis Middle East / Dubai
OVERVIEW
RAM’s 2025 line-up launched with a bold new campaign led by Rex Torque—a dry, deadpan persona created to challenge how trucks are seen in the region. In a market where performance and reliability are expected, RAM took a witty, unexpected approach to redefine its presence.
The campaign introduces the new brand platform: “Trucks. It’s what we do.” A clear message in a region where RAM has been relatively undefined—reminding audiences that RAM doesn’t do sedans or SUVs. Just trucks. And no one knows them better.
Led by a 45-second hero film and a series of shorter social cutdowns, the campaign uses Rex Torque’s humor to spotlight the power, utility, and personality of RAM trucks. The tagline, “You can with a RAM,” reinforces that these trucks aren’t just built for work—they’re built to push limits.
PROJECT
Jeep - Color of Unity
Client
Stellantis Middle East
Agency
Publicis Middle East / Dubai
OVERVIEW
For the UAE’s 53rd National Day, now called Eid Al Etihad, Jeep and Publicis Groupe Middle East teamed up with Jotun to create a special project called ‘The Colour of Unity.’
The idea was simple but meaningful: collect sand from all seven Emirates and turn it into one unique paint colour to celebrate the spirit of unity in the UAE.
Emirati Influencer and proud Jeeper Alyaziah Obaid (@alyaziah.alk) took on the challenge, driving her Jeep Wrangler Rubicon 392 across the country to gather sand from each emirate’s unique landscape.
In the end, Jotun’s colour experts blended the sands into a single, beautiful shade, a colour that represents not just the land, but the unity and diversity of the UAE itself.
PROJECT
JEEP - The Grille Grill
Client
Stellantis Middle East
Agency
OVERVIEW
In the UAE, winter means camping, off-roading, and BBQs in the desert, but it also means waste left behind. To turn this problem into a solution, Jeep upcycled its most iconic feature, the Wrangler’s 7-slot grille, into a reusable, sustainable BBQ grill.
Built from real Jeep parts, The Grille Grill gave adventurers a cleaner, more responsible way to enjoy the outdoors. No media spend, just word of mouth and a simple idea: protect the places we love, while doing what we love.
Publicis Middle East / Dubai
PROJECT
Jeep - Desire Path
OVERVIEW
When people choose their own way over the expected one, a new path forms: a Desire Path. This ad celebrates that instinct to break away, aligning it with the spirit of Jeep: made for those who don't just follow roads, they redefine them. A simple message says it all: Stay 4x4.
Client
Stellantis Middle East
Agency
Publicis Middle East / Dubai
PROJECT
anicca - Documentary
Client
OVERVIEW
Anicca is an observational documentary set in Cambodia, exploring the quiet connection between people and place. Through daily life and landscapes, it reflects on the three Buddhist truths—impermanence, suffering, and non-self—revealing how these ideas shape the rhythm of existence.
MOT Cambodia
Agency
Spectrum Films
PROJECT
HALF - SHORT
FILM
Client
Lumière Productions
Agency
OVERVIEW
Based on a true story by the legendary Ghassan Kanafani, this short film follows an arrogant photographer who inherits millions from his father، but discovers he's lost sight in one eye. Blinded by ego and obsession with image, he meets a wise blind man who takes him on a haunting journey through memory, grief, and truth. Through this unexpected guide, he learns that seeing with two eyes doesn’t mean you understand the world، and sometimes, only the blind can truly show you how to see.
Spectrum Films
PROJECT
Morada - Music video
Client
U1 Rrcords
OVERVIEW
Morada is a soulful single brought to life through a visually rich music video directed by Jaya Easwar Ragavan, featuring Naarayini Balasubramaniam. Produced by U1 Records, the video blends emotion, movement, and atmosphere, capturing the essence of the song through intimate storytelling and striking visuals. It’s a poetic journey of longing, reflection, and connection.
Agency
Spectrum Films
PROJECT
you never know - Music video
Client
Rox Remora Records
OVERVIEW
Set against the lush landscapes and tranquil shores of Langkawi, the Roxremora music video captures a vibrant fusion of sound and scenery. With a cinematic approach, it follows a rhythmic journey through nature, movement, and emotion, blending tropical visuals with the artist's bold energy. A visually immersive experience that mirrors the pulse of the track.
Agency
Bus Stop Films
